What CEA can do for you!
CEA Marketing Group is honored to once again provide our Social Media services to the ESPN / Beef 'O' Brady's Bowl, which is going into their third year.
Upon contract with ESPN / St. Petersburg Bowl in October of 2009, CEA Marketing Group was responsible to develop a content strategy on the social media sites for this college bowl series. Our goal was to grow dialogue and content focusing on the conference and the teams, as well as provide general information about the Bowl, St. Petersburg – the community, Pinellas County, Bowl Events, Bowl Promotions, Fun Facts and Ticket Sale Call to Actions. The final result on December 20, 2009 placed The St. Petersburg Bowl in the #1 position on all social media sites combined.
Below, you will find the statistics and client testimonial which demonstrate our capabilities, knowledge and determination that assure our continuous relationships with our Social Media clients.
October 14, 2009
Campaign End December 19, 2009
213% Increase
under 2 months
| October 17, 2009 | |
| 297 | |
| MySpace | 236 |
| 1,033 | |
| Total | 1,566 |
| December 6, 2009 | |
| 2,695 | |
| MySpace | 297 |
| 1,459 | |
| Total | 4,718 |
Bowl Comparison
december 20, 2009
| St. Pete Bowl #1 | 5,788 | |
| Liberty Bowl #2 | 4,498 | |
| Cotton Bowl #3 | 3,661 | |
| Sugar Bowl | 1,061 | |
| Orange Bowl | 2,063 | |
| Rose Bowl | 2,952 | |
| Fiesta Bowl | 3,661 | |
| Outback Bowl | 2,203 | |
| 1,290 more fans than #2 | ||
Clientele Campaign Testimonial
As Executive Director of the Beef 'O' Brady's Bowl, I was excited to work with CEA Marketing Group in regards to our Social Media Campaign for the 2009 St. Petersburg Bowl Presented by Beef 'O' Brady's.
Although we had only 6 weeks to kick this off, I was confident that CEA could handle the job. With the creativity, search engine optimization implementations and outreach showcased by CEA, I was amazed and excited about the results of our campaign.
By the date of the Bowl, December 20, 2009, the St. Petersburg Bowl was #1 in rankings over ALL Bowl game campaigns, including all BCS Bowls. Our fan base was increased by 213% in less than 6 week's time.
These results are phenomenal considering this is a relatively new Bowl, just going into its third year. I am honored to recommend CEA Marketing Group to any organization for their Social Media marketing. Please feel free to contact me directly if you would like to discuss this further.
Sincerely,
Brett Dulaney
Executive Director, Beef 'O' Brady's Bowl St. Petersburg
Richard.B.Dulaney@espn.com
727.290.9865
Working Together
Every agency can give you numerous reasons to choose them. But when you're choosing an agency, a huge question, possibly the most important, is will you be comfortable working together? How well do you communicate? Do you trust them? In today's age of marketing, social media is a key and vital component to sports marketing. Besides being a great way to build branding, it is a way to achieve deeper, ongoing engagement with your fans, and add tremendous value to your sponsors with cross promotions.
We welcome the opportunity to present to you what CEA Marketing Group can do for your Bowl by effectively integrating a new style of social media into your advertising and marketing initiatives for this upcoming season. Please feel free to check out the case study and see firsthand the potential we can offer you!
As President of CEA Marketing Group, I want to thank you for allowing us to introduce our services. I hope we have opened your eyes to the many possibilities of working together. In the meantime, please feel free to reach out to me if you should have any questions. CEA Marketing Group strives to be an invaluable partner of your business.
Let us show you exceptional.
President & CEO
